Alignment while chasing the Product-Market Fit
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Early-stage startups don’t fail because they lack ideas.
They fail when founders, teams, and customers are out of sync - and no one’s sure what the company is really chasing.
We help you align early, focus fast, and reduce wasted time on the road to product-market fit.
When this becomes critical
This offering is for startups that are:
→ Still searching for product-market fit or trying to validate early traction
→ Experiencing scattered priorities and fast-changing plans
→ Adding early team members but losing focus
→ Burning capital quickly without clarity on what’s working
→ Struggling to translate customer insights into confident execution
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The problems we solve
→ Founders pulling in different directions on product and market focus
→ Teams building features without a clear “why”
→ No consistent learning loop to evaluate what’s working
→ Early hires confused about priorities and decision-making
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What we do
We help early-stage teams get aligned on what they’re solving, for whom - and how to move forward with discipline.
→ Align founders and early team on target user, problem, and product direction
→ Set a shared understanding of what PMF looks like - and what to measure
→ Build lightweight execution rhythms to avoid churn
→ Create clarity without slowing momentum
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How we work
Phase 1: Diagnose (1 - 2 weeks)
Founder and team interviews + strategy review
→ Identify where alignment is breaking across product, customer, and team focus
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Phase 2: Align (4 - 6 weeks)
Structured working sessions to agree on focus, customer, and success signals
→ Set up weekly execution and learning loop
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Phase 3: Embed and Sustain (Build - Operate - Transfer)
We help you install simple, founder-led systems that keep your early team focused and fast.
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Weekly Sprint Focus + Review Loop
→Stay clear on what you’re testing, building, and learning - every week
Founder + Team Role Clarity
→Who does what in the early team - and how decisions get made
PMF Dashboard (Simple, Actionable)
→ A small set of aligned metrics to evaluate traction and progress - no vanity
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Why this matters
Burning time and capital without clarity is the fastest path to early-stage death.
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Without alignment:
→ Founders make contradictory calls
→ Teams lose confidence in the mission
→ Learning slows down while burn ramps up
→ PMF feels further away, not closer
Get your direction right early. It saves you months later.
Let’s Talk
If your startup is chasing product-market fit - and things feel messy - we’ll help you align, learn fast, and move with confidence. Let’s talk.
You can book a 30 minute free consultation or write to us at sirisha@alignbydesign.in