Our Approach
Every organization starts with clarity of ambition.
But as it grows, something subtle starts to happen — what leaders think, what they say, and what teams do begins to drift apart.
The Everyday Dilemmas in Business
Every business faces hard questions. Questions that have no clear right or wrong answers.
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Are we a family or a high-performance team?
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Should we prioritise process or flexibility?
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Is our culture aspirational or reflective of today’s reality?
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Do we promote based on loyalty or capability?
These are dilemmas, not decisions.
And what makes them harder is that leaders often disagree on the answer. Left unresolved, these dilemmas manifest in inconsistencies in how people are hired, promoted, rewarded, and led.
Such dilemmas might seem trivial, but they shape the very fabric of your organization. While a CEO might have clarity, as these decisions move down the ranks, the waters often get muddied.
Introducing the Dilemmas Resolution Framework (DRF)
The Dilemmas Resolution Framework (DRF) is our proprietary approach to help companies uncover, discuss, and align around their most important internal dilemmas.
The DRF helps you:
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Create safe spaces for difficult conversations
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Surface hidden tensions that slow down alignment
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Achieve clarity on what needs to be made consistent across the org
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Capture that clarity in playbooks and guides for culture, leadership, and execution
It’s a framework built on insight, not theory.
And it brings alignment across what your leaders believe, what your teams hear, and what your organisation does every day.
Your Path to True Alignment
When you resolve the right dilemmas at the right time, your organisation unlocks momentum.
Decisions become faster. Execution becomes clearer. Teams feel more confident and focused.
Whether you’re scaling, shifting strategy, or embedding a new way of working —
alignment isn’t automatic. It has to be built.
We help you do that — deliberately, practically, and by design.
Our Clients Say
Hear from our satisfied clients who have experienced transformative results with Align By Design
"The Dilemmas Resolution Framework allows complete flexibility in terms of what the founder and the leadership team wants the company to stand for. The entire methodology and the process touches on all the roles of the organization, which is what is required when you're having a discussion like this. Any organisation of any scale will benefit from following this process."
Anurag Kedia, Co-Founder
"Sirisha took us through a rigorous exercise of resolving the culture dilemmas to come up with our desired culture - Who we want to be. The implementation of the culture roadmap aided our employees to explore their full potential. The proposed approach in enhancing the corporate ethos enabled us to accentuate the organizational capabilities which also positively impacted the overall business performance. A strong company culture implies a resilient workforce who is ready to go the extra mile for setting newer benchmarks."
Amit Gainda, CEO
