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Uplers' Journey of Cultural Synergy

Updated: Oct 13, 2023



In the bustling city of Ahmedabad, Jaymin Bhuptani, the charismatic CEO of Uplers, and Nital Shah, the diligent COO, found themselves at the crossroads of a unique challenge. Their company, Uplers, which had its roots in this vibrant city, had grown from a small team in 2012 to a massive conglomerate of 1100 individuals, spread across the vast expanse of India. Their services ranged from supporting global companies with digital marketing and transformation to placing Indian talent directly in global companies in a remote format. But with growth came challenges.


The merger of four distinct companies had brought together a diverse group of individuals, each with their own set of values and work cultures. The goal was clear: achieve cohesion and drive the company towards 3X growth. But the path to that goal was riddled with obstacles. The shift to a remote working model post-COVID only added to the complexity. The personal connections that once bound the team were now strained, and the need for a unified culture was more pressing than ever.


Enter Align By Design. Their reputation preceded them, and Jaymin and Nital were eager to embark on this transformative journey. "We've always been a close-knit family, but the merger and the shift to remote work made us realize the importance of a strong, unified culture," Jaymin reflected.


The process began with an in-depth culture audit. Align By Design's team conducted extensive interviews, reaching out to leaders and team members alike. They sought to understand the pulse of the organization, the values that resonated with the team, and the areas that needed attention.


Nital recalled, "In the past, our attempts at culture-building were top-down. But Align By Design's approach was refreshingly different. They believed in a bottom-up approach, understanding where we stood as an organization and then charting the path forward."

The culmination of this process was a two-day intensive workshop. Jaymin reminisced about the experience, " When we first approached Align By Design, we were skeptical. Our complexity was daunting. But their approach, diligence, and guidance gave us what I like to call the 'Drishyam effect'. It was nothing short of a revelation. Our entire perspective had shifted. It wasn't just about defining values; it was about understanding every facet of our organization and identifying what truly mattered to us."


The workshop was a transformative experience. The leadership team delved deep into various aspects of organizational development, from goal-setting to customer centricity. By the end, they had a clear vision of Uplers' non-negotiable and core values.

But the journey didn't end there. With the values defined, the next challenge was to embed them into the very fabric of Uplers. "It's one thing to define values, but the real challenge is to live them every day," Nital pointed out. With Align By Design's guidance, Uplers embarked on a mission to inject these values into every touchpoint, from performance evaluations to client communications.


Jaymin summed up the experience, "Align By Design's expertise, their ability to ask the right questions, and their respect for our autonomy made this journey truly special. They struck the perfect balance between guiding us and giving us the freedom to define our own path."

Today, Uplers stands united, a testament to the power of a shared vision and a strong culture. As they continue to scale new heights, the foundation laid by Align By Design ensures that every member of the Uplers family marches to the same beat, driven by a shared purpose and a commitment to excellence.


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